This is an official Survey Monkey review of their market research tools and the type of product surveys you can expect to receive when you go SurveyMonkey and sign up for the tools and software and other applications they provide. In reading this particular review my aim to provide you with an important overview of their online tools to assist you in making an informed decision with this popular company. After reading you will see why 1000’s of business men and women regularly use the survey software and its warehouse of tools to gather vital statistical data as an integral part of their business intelligence and market research.
Getting an online account is very easy and it only takes a couple of minutes from start to finish. Once you have signed up, the first step will be to verify your free account by clicking a verification email sent to your inbox. It is important to use a valid email address and one that you check regularly.
Why use monkey surveys as a part of your demographic and polling requirements?
Aside from their ever increasing popularity for providing quality software tools and data mining services, their platforms allow you to gather valuable research data by employing a number of available online mining systems to conduct vital polls on issues and products using quick check radio boxes, questionnaire forms and other electronic devices, each designed to provide customer feedback. The service is robust and the interface is very user friendly.
By employing the use of SurveyMonkey’s tools, companies and consultants alike can get a feel for how their customers and clients view and rate them. This is usually in the form of an online customer satisfaction survey. This type of intelligence data for businesses not only act as a barometer for how well your products and services are measuring up, but in analyzing the opinions and feedback, you can make certain adjustments or changes to increase the quality score of your deliverables and surpass your customer and clients expectations. Simply stated, the more satisfied your customers are, the longer they are like to buy what you offer. This leads to sustained business and increases the lifetime value of each customer.
How does Survey Monkey work?
Using the web-based interface is not complicated at all. They have designed the online application so an individual who is considered a non-technical person will fine it easy to set up their very survey in only minutes. One you have logged in you will be able to create a number of surveys (depending on your needs) that collect valuable intelligence data. While there is no shortage of uses in applying Monkey Surveys, some clients use these tools to evaluate the perceptions of current product value and performance, test the thought of new product ideas and to improve the quality level of existing products.
This is all accomplished by selecting the type and delivery method you plan to use. Don’t worry if you are unsure of what type to select, they have neat tutorials to help guide you along the way. Even more so, help is only a click away through their excellent support system. Paying members enjoy a 2 hour response time and free members are responded to in 6 hours or less.
Since it is all about making surveys through a series of questions, the software tools of surveymonkey gives you a number of smart features and customization options to use in constructing each customer survey. First, the platform has a survey designer integrated into the system that makes it super easy brand your survey with your company’s logo, website colors and style. This branding is important since it creates consistency and continuity. Secondly, other features include making survey questions using an eclectic mix of multiple choice questions, reader comment boxes and text boxes too. Depending on the information you need, each questionnaire can be designed using one simple tool or combining several in order to retrieve specific data and feedback. The system also has an optional deadline date and time function built into it so survey makers can incentive driven surveys to bolster client participation and increase completion rates. Should you find that you don’t want to create a custom one, survey monkey has 50 pre-made templates that you can select from to get started quickly along with sample questionnaire scripts and survey examples.
Once a survey is complete, you will be able to download the survey data for statistical analysis in a number of different file formats such as CSV (great for data sorting and filtering), HTML (if you want to publish the data) or PDF (for email distribution of internet downloading.
How much does SurveyMonkey cost?
The monthly fee for paying members is $19.95. Members get to create unlimited questions, enjoy 1000 responses and other added features such as advanced data filtering and sorting and custom customer ‘thank you’ exit pages. Free members are only permitted to create a maximum of 10 questions on each survey and are allowed to receive 100 responses back.
Conclusion? Sound business intelligence starts with understanding your customers. Survey Monkey advanced data collection system offers easy to use tools to help you conduct a winning survey campaign. It is a great alternative to hiring market research companies for field research on your customers. While a free account does have its limits, it is also a great way to sample their platform before upgrading to a paid membership. If you are searching for a reliable online solution, you cannot go wrong here. The free service will suffice it for smaller campaigns while corporate campaigns should take advantage of the fee based services.